In September 2025, we asked for your honest feedback through our NPS survey. We listened carefully, and we've been working hard turning your suggestions into real improvements. Here's everything we've delivered based on what you told us.
🌎 America Continent: New Territory Unlocked
You asked for more content and new places to explore. We delivered!
What's new:
100 brand-new challenges to complete
New cities to explore across the American continent
Fresh adventures to keep you engaged and motivated
Learn more: What is the Macadam adventure?
👑 Perfect Week Reward: Earn More Crowns
One of your top requests: more ways to earn crowns through step validation, especially on weekends.
What it is: Complete your step validation every day of the week and earn the Perfect Week reward with bonus crowns.
Why we built it:
Boosts weekend engagement
Rewards consistency
Gives you that extra motivation to keep your streak alive
Learn more: Perfect Week
🗺️ Europe Challenges Simplified
Based on your feedback that some challenges felt too restrictive or difficult to complete, we've made significant improvements:
Removed exact step amount validation : No more frustration when you're just a few steps off!
"Add a friend" replaces "Refer a friend" : Simpler and more achievable
Multiple other challenge adjustments : Making your adventure experience smoother and more enjoyable
Learn more: What is the Macadam adventure?
💳 Visa Virtual Card: New Cashout Option
You requested more flexibility and faster access to your rewards. We've added a highly requested cashout method.
What's new:
Visa Virtual Card now available as a cashout option
Available exclusively for Silver and Gold tier users
Instant digital delivery
Learn more: How to turn your coins into real money
💬 User Support: Extended Availability
You told us you needed help outside traditional business hours. We heard you loud and clear.
What changed:
Previous hours: Monday-Friday, business hours only
New hours: 7 days a week, 8:00 AM to midnight
Faster response times across all channels
Learn more: How to contact Macadam Customer Support?
Your input drives everything we do. Have more suggestions or questions about these updates? 📝 Take our next survey: We'll reach out again in January 2026