On the occasion of the 2026 World Cup, we analyzed aggregated data from users between January 1 and June 4, 2026, to establish an unprecedented ranking: the countries whose users walk the most on a daily basis.

Billions of steps analyzed, 11 countries compared, and a few surprises along the way

Data sourced from aggregated and anonymized Macadam user statistics.

With an average of 8,950 steps per day, Morocco takes first place in this ranking. A victory all the more remarkable as the country also shows the smallest gap between men and women in the ranking (10.5%), a sign of a particularly balanced practice.

With 8,689 daily steps on average, Spain finishes just short of the top spot but secures a well-deserved 2nd place. While the Roja will be fighting for glory on the football pitch this summer, Spanish Macadam users are already proving they're champions in their own right, one step at a time.

One of the most surprising results in this ranking: Italy still claims 3rd place worldwide with 8,196 steps per day. A fine comeback on the playing field of physical activity.